A Pastor’s After-Easter Action Plan

The songs have been sung, the message has been preached, the celebration is over… and the pastor is tired.  I know.  You definitely need to take some time off this week.  But here’s a short list of actions you should take to make sure that your efforts leading up to Easter Sunday don’t go to waste.

A Place to Start for Small Church Pastors

1. Follow up on spiritual decisions.

If someone came to know Jesus, that’s of paramount importance.  Check in with them, confirm their decision, share your joy, communicate your availability, answer questions.

2. Take care of the administrative details.

This is the “unsexy” part of your week, I know.

  • Entering guest cards into the database…
  • writing follow-up letters…
  • communicating “thanks” to your team…

Those kinds of things may not feel like exciting things to do on an emotionally exhausted “morning after Easter,” but paying attention to these kinds of details is exactly what will put you in a good place for the future.  If you have recruited administrative help, this is a good time to make a list of tasks they need to take on.

3. Keep the conversation going with guests.

Use information you’ve captured with your guest card to communicate a couple times with guests from Sunday.

  • Send them a personal thank you note (we do ours hand-written, with a little gift card to a local restaurant inside).
  • If someone asked for info on a particular next step on your guest card, then that could be a next step they’re motivated to take.  Follow up on that.
  • Find a way to “wow” guests with your love.  After all, “By this shall all men know you are my disciples, if you love one another.”  John 13:35

4. Clearly communicate a general next step.

In today’s world, it’s doubtful that people are suddenly 100% committed to coming every Sunday from “now ‘til Jesus comes.”

Lifetime commitment to your church is probably a tough sell after one Sunday.  It’s like a store owner asking you to only shop at that store after your first visit.  Probably not gonna happen.  It’s better to communicate a specific next step people can take if they were attracted by what you offered on Easter.

Being a pastor who really is intentional about discipleship means you’ve got to communicate the next step on your discipleship pathway.

It’s probably best not to have 6 next steps.  Simplicity and clarity mean you need to decide about 1 next step you want new guests to take.  Is it:

  • Come to a membership class?
  • Show up at a relationship-building event?
  • Download our discipleship tool?
  • Come to your church dinner next week?
  • Volunteer at your outreach event to kids?
  • Attend the start of your new series next Sunday?

5. Do a review with your team.

I wrote about this in my post “The Easiest Way to Continually Improve Your Outreach.” Check that post out.  The best way to make sure all the lessons of this Easter get learned and captured is a quick review of:

  • What went right
  • What went wrong
  • What we can improve next time
  • Who’s responsible for it

6. Thank God & your team.

You didn’t do this Easter alone.  Even if it was a bit less than you hoped for, people labored to make it happen, and it wasn’t a waste in the eyes of Heaven.  So spend some time thanking God in faith for what he’s doing, and how he’s going to continue that work.

Then make a few phone calls or write a few thank you notes to people who made the weekend happen.

Here’s to small church pastors, who labor faithfully… thanks for what you do for God’s Kingdom!

I’m going to make a checklist for this post, and give it away.  What other steps should I include after Easter?  Tell me in the comments below.

How to Not Waste Your Christmas Crowd

Every pastor knows that Easter and Christmas are two Sundays that are most likely to attract the unchurched and the de-churched to attend. You probably have given thought to your Christmas or Advent services already, since we’re just a few weeks away.

Between now and Christmas, you’ll probably

  • brainstorm ideas
  • decorate the Sanctuary
  • rehearse special music or programs
  • recruit prayer warriors
  • pray God does something great

But have you built systems to capture what God does?  Or will your guests who walk through your door that Sunday… walk back out until next Christmas?  What can you do to keep from wasting the big day?  Here are four ideas you need to think about in advance:

1. Capture their information.

As I’ve written before, one of the biggest regrets I have about some of my early outreach efforts, was that I didn’t know the power of harvesting information.  Without the ability to continue the conversation, those one-time guests… slip through your fingers.  One of the best ways to show concern and care is to get someone’s info and keep the conversation going.  When you get someone’s info, you’re practicing what Seth Godin calls Permission Marketing.  It’s the permission to continue the conversation, to build trust.  Whether it’s a pastoral visit, a text, a phone call, or a personal note, you’re working on the relationship.

And if you’re going to keep working on it, the core of a guest follow-up strategy is your connection card.

Connection Card front 2013 FINAL

If you want an editable copy of this, email me at darrell@newstartdiscipleship.com, and I’ll send you a Canva link. 🙂 

2. Give them something to come back for.

I know that God has to draw them to Jesus… but He may want to use your plan to do it!  So plan to give them every reason to come back!

  • Start a new series after the New Year.  Announce it on Christmas.
  • Have promotional materials available for that next series.
  • Schedule a church dinner for the launch week (If you’re a small church pastor.)
  • Do a 30-day Church Attendance Challenge.

This is going to take pre-planning.  Look over the graphic designs (paid and free) on CreationSwap.com.  Get someone to design a postcard or series graphic for you on Fiverr.  Get it printed up in advance with GotPrint.com or VistaPrint.com.

3. Follow up on them intentionally.

What kind of contact do you have with your 1st time guests through the week after they visit?  For many churches, the basic plan is, “Give them a generic pencil, and tell them we hope they come back soon.”

You’re going to need a more intentional, on-purpose plan.  

And what if they pray for salvation? You need a discipleship pathway that’s ready-to-go. 

In fact, I’d recommend checking out the free discipleship tools from NewStart Discipleship. If you’re not sure how to go about disciple-making, you can get some free discipleship training here, or you can download my 35 page free guide by dropping your email right here:

Download How to Build a Clear Discipleship Pathway FREE

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    4. Have something ready for those who decide to follow Jesus.

    This is something I used to do badly. But not these days. I’ve gotten way more intentional about being ready for new Christians.

    Think about giving them:

    It doesn’t have to be perfect.  But you should have a plan!

    If you want to download my secret tool for giving to a brand-new believer, drop your email here and I’ll send it over for free: 

    Get my SECRET TOOL for brand new believers!

      I HATE spam. I’ll never share your email! Unsubscribe at any time.