How Living In the Urgent Can Kill Your Creativity

Hey pastors! As one of you for the last 21 years, I know all about pastoral stress… and how it can damage your ministry and your creativity.

frustration with how to disciple new believers

If you haven’t read Stephen Covey’s excellent book “The 7 Habits of Highly Effective People,” you’re missing out.  Out of the many helpful things in the book, here’s one I have found most useful:  Covey’s distinction between URGENT things and IMPORTANT things.

  • Urgent things shout at you – flashing lights, ringing phones.
  • Important things will not – maintenance, relationships, planning.
  • Urgent and Important things must be done or things will fall apart immediately.
  • Important, not Urgent things must be done or things will fall apart eventually.
  • Urgent and Important things are like filling up with gas when you’re on empty.
  • Important things are like changing the oil after 3,000 miles.

He draws a matrix like this:

Quadrant 2 graphic

As you can see, Quadrant 1 is Urgent & Important.  Quadrant 2 is Important, but not Urgent.

Now, think about your life in terms of this diagram.

I think of Sunday as a Quadrant 1 day.   If you don’t lead worship, don’t preach… if you fail to do whatever your core activities are, there will be an immediate negative effect.  Some activities eventually change quadrants.  For instance, sermon prep is a Quadrant 2 activity on Tuesday, but Saturday night… it’s moved up.

Here’s why it’s better to do activities while they’re still in Quadrant 2:

1. Living in Quadrant 1 is exhausting.

Living your whole life in Quadrant 1 means you’ll be like Mario, leaping from crisis to crisis, barely escaping destruction at each turn, always inches from disaster.

It means not being able to sleep because of the stress of upcoming deadlines.

That’s exhausting.  Better to live in Quadrant 2, where you do important things before they move into Quadrant 1.

2. Relaxed thinking is better than crisis thinking.

You do better quality thinking when you’re relaxed.  Research is clear: You make better quality decisions when your stress is lower.

In his ground-breaking book Blink: The Power of Thinking Without Thinking, Malcolm Gladwell tells of a study where college students were brought to a snack table, and offered a choice between healthy snacks (fruit, etc) and unhealthy snacks (cookies, cupcakes).  Half of the students were given a phone number to memorize and repeat back after the snack.  Those students were much more likely to choose the unhealthy snack.  Why?  They defaulted, under even that mild stress, to choosing what was immediately rewarding, instead of what was smarter.

3. Creativity flows better when you are not in urgent mode.

Ever think that your creativity goes up right before the deadline?  It doesn’t.  Your desperation does.  You may produce, but it’s not your creativity that gets your sermon finished!  It’s shame, and the potential embarrassment of having nothing to say.

It’s not more creative, it’s just… finished.

Instead, take time and focus early in the week to get in a creative flow.  (I’ll be writing more on this soon.)  You may not think of yourself as a particularly creative person, but I bet that you’re more creative when you aren’t “under the gun.”

4. Creativity is useless when you have no time left to execute.

In Quadrant 2, when you think of a really creative way to present a sermon, you can do it.  You can find that prop, create that Powerpoint, locate that great historical story, find that song that complements, think of that person whose testimony should be shared.

But in Quadrant 1, even if you think of it, you often don’t have enough time to do anything about it. I’ve been there too many times, finishing up a sermon on Sunday morning, when I realized – “You know what would be GREAT?!… ah, never mind, I don’t have time to do that this morning!”

Don’t do it.  Commit to living in the Important, not Urgent.

One final thought:

“What if I’m already overwhelmed?  How do I get into Quadrant 2 when Quadrant 1 is already so full?”

I’m glad you asked.  You can’t just stop doing Quadrant 1 activities.  Everything would fall apart, because they really ARE important!  There are only 2 places that you can find time to do Quadrant 2 activities at first: Quadrants 3 & 4.

Here’s what that might look like:

  • Turn off the phone.
  • Block Netflix.
  • Shut off talk radio.
  • Turn off the TV.
  • Use Stayfocusd to keep off Facebook.
  • Get off Youtube.
  • Turn off your wireless access altogether for 3 hours.

And do something Quadrant 2.  Like this:

  • Prepare for NEXT week’s message.
  • Prep for a series that’s a month away on your sermon calendar.
  • Invest in a key relationship.
  • Learn something new.
  • Make a discipleship plan PDF (or download mine!)
  • Do that item you’ve been putting off.
  • Check your calendar for tomorrow.
  • Schedule lunch with someone.
  • Pray.

I think you’ll find that if you’ll do this for a week, Quadrant 1 will be slightly smaller, and Quadrant 2 will be slightly larger.

Now, imagine 6 months from now, if you did that every day!

How to Not Waste Your Christmas Crowd

Every pastor knows that Easter and Christmas are two Sundays that are most likely to attract the unchurched and the de-churched to attend. You probably have given thought to your Christmas or Advent services already, since we’re just a few weeks away.

Between now and Christmas, you’ll probably

  • brainstorm ideas
  • decorate the Sanctuary
  • rehearse special music or programs
  • recruit prayer warriors
  • pray God does something great

But have you built systems to capture what God does?  Or will your guests who walk through your door that Sunday… walk back out until next Christmas?  What can you do to keep from wasting the big day?  Here are four ideas you need to think about in advance:

1. Capture their information.

As I’ve written before, one of the biggest regrets I have about some of my early outreach efforts, was that I didn’t know the power of harvesting information.  Without the ability to continue the conversation, those one-time guests… slip through your fingers.  One of the best ways to show concern and care is to get someone’s info and keep the conversation going.  When you get someone’s info, you’re practicing what Seth Godin calls Permission Marketing.  It’s the permission to continue the conversation, to build trust.  Whether it’s a pastoral visit, a text, a phone call, or a personal note, you’re working on the relationship.

And if you’re going to keep working on it, the core of a guest follow-up strategy is your connection card.

Connection Card front 2013 FINAL

If you want an editable copy of this, email me at darrell@newstartdiscipleship.com, and I’ll send you a Canva link. 🙂 

2. Give them something to come back for.

I know that God has to draw them to Jesus… but He may want to use your plan to do it!  So plan to give them every reason to come back!

  • Start a new series after the New Year.  Announce it on Christmas.
  • Have promotional materials available for that next series.
  • Schedule a church dinner for the launch week (If you’re a small church pastor.)
  • Do a 30-day Church Attendance Challenge.

This is going to take pre-planning.  Look over the graphic designs (paid and free) on CreationSwap.com.  Get someone to design a postcard or series graphic for you on Fiverr.  Get it printed up in advance with GotPrint.com or VistaPrint.com.

3. Follow up on them intentionally.

What kind of contact do you have with your 1st time guests through the week after they visit?  For many churches, the basic plan is, “Give them a generic pencil, and tell them we hope they come back soon.”

You’re going to need a more intentional, on-purpose plan.  

And what if they pray for salvation? You need a discipleship pathway that’s ready-to-go. 

In fact, I’d recommend checking out the free discipleship tools from NewStart Discipleship. If you’re not sure how to go about disciple-making, you can get some free discipleship training here, or you can download my 35 page free guide by dropping your email right here:

Download How to Build a Clear Discipleship Pathway FREE

    I HATE spam. I’ll never share your email! Unsubscribe at any time.

    4. Have something ready for those who decide to follow Jesus.

    This is something I used to do badly. But not these days. I’ve gotten way more intentional about being ready for new Christians.

    Think about giving them:

    It doesn’t have to be perfect.  But you should have a plan!

    If you want to download my secret tool for giving to a brand-new believer, drop your email here and I’ll send it over for free: 

    Get my SECRET TOOL for brand new believers!

      I HATE spam. I’ll never share your email! Unsubscribe at any time.

      5 Reasons You Should Plan Sermons In Advance

      There’s a running joke among preachers, where sermons are referred to as “Saturday Night Specials.”  It’s one of those jokes with an element of truth.  Every small church pastor knows the feeling of a busy week of ministry, outside jobs, counseling, maintenance — and an emergency crash sermon prep session on Saturday night.  (Or Sunday morning!)

      I know the stress & pain in that.  Recently, I’ve had to a few times, with our 6th baby arriving in September.

      But for some, it’s a distressing, stress-filled, regular occurrence.

      Often, it’s just a function of life.  But for some guys, it goes deeper — down to a fundamental doubt about whether it’s really a good thing to prep sermons in advance.

      Here are 5 reasons why you should plan your sermons in advance: